MCCARTHY, E. J. (1972). Basic marketing a managerial approach, 4th ed. Richard D. Irwin, Inc.
Chicago Style (17th ed.) CitationMCCARTHY, E. Jerome. Basic Marketing a Managerial Approach, 4th Ed. Richard D. Irwin, Inc, 1972.
MLA (8th ed.) CitationMCCARTHY, E. Jerome. Basic Marketing a Managerial Approach, 4th Ed. Richard D. Irwin, Inc, 1972.
Warning: These citations may not always be 100% accurate.