KOTLER , P. (1972). Marketing management: Analysis, planning, and control, 2nd ed. Prentice Hall, Inc.
Chicago Style (17th ed.) CitationKOTLER , Philip. Marketing Management: Analysis, Planning, and Control, 2nd Ed. Prentice Hall, Inc, 1972.
MLA (8th ed.) CitationKOTLER , Philip. Marketing Management: Analysis, Planning, and Control, 2nd Ed. Prentice Hall, Inc, 1972.
Warning: These citations may not always be 100% accurate.