APA (7th ed.) Citation

KOTLER , P. (1972). Marketing management: Analysis, planning, and control, 2nd ed. Prentice Hall, Inc.

Chicago Style (17th ed.) Citation

KOTLER , Philip. Marketing Management: Analysis, Planning, and Control, 2nd Ed. Prentice Hall, Inc, 1972.

MLA (8th ed.) Citation

KOTLER , Philip. Marketing Management: Analysis, Planning, and Control, 2nd Ed. Prentice Hall, Inc, 1972.

Warning: These citations may not always be 100% accurate.