SHIMP, T. A. (2007). Integrated Marketing Communications in Advertising and prmotion, 7th ed. Thomson Wadsworth.
Chicago Style (17th ed.) CitationSHIMP, Terence A. Integrated Marketing Communications in Advertising and Prmotion, 7th Ed. Thomson Wadsworth, 2007.
MLA (8th ed.) CitationSHIMP, Terence A. Integrated Marketing Communications in Advertising and Prmotion, 7th Ed. Thomson Wadsworth, 2007.
Warning: These citations may not always be 100% accurate.