BATRA, R. (1996). Advertising management. Prentice-Hall International, Inc.
Chicago Style (17th ed.) CitationBATRA, Rajeev. Advertising Management. Prentice-Hall International, Inc, 1996.
MLA (8th ed.) CitationBATRA, Rajeev. Advertising Management. Prentice-Hall International, Inc, 1996.
Warning: These citations may not always be 100% accurate.