APA (7th ed.) Citation

CARTHY, M. J. (1987). BASIC MARKETING. Irwin.

Chicago Style (17th ed.) Citation

CARTHY, Mc Jerome. BASIC MARKETING. Irwin, 1987.

MLA (8th ed.) Citation

CARTHY, Mc Jerome. BASIC MARKETING. Irwin, 1987.

Warning: These citations may not always be 100% accurate.