APA (7th ed.) Citation

MCCARTHY, E. J. (1991). ESSENTIALS OF MARKETING. Irwin.

Chicago Style (17th ed.) Citation

MCCARTHY, E. Jerome. ESSENTIALS OF MARKETING. Irwin, 1991.

MLA (8th ed.) Citation

MCCARTHY, E. Jerome. ESSENTIALS OF MARKETING. Irwin, 1991.

Warning: These citations may not always be 100% accurate.