LANCASTER, G. (1993). ESSENTIALS OF MARKETING. McGraw-Hill Book Company, Inc.
Chicago Style (17th ed.) CitationLANCASTER, Geoff. ESSENTIALS OF MARKETING. McGraw-Hill Book Company, Inc, 1993.
MLA (8th ed.) CitationLANCASTER, Geoff. ESSENTIALS OF MARKETING. McGraw-Hill Book Company, Inc, 1993.
Warning: These citations may not always be 100% accurate.