APA (7th ed.) Citation

LANCASTER, G. (1993). Essentials Of Marketing. McGraw-Hill International Book Company.

Chicago Style (17th ed.) Citation

LANCASTER, Geoff. Essentials Of Marketing. McGraw-Hill International Book Company, 1993.

MLA (8th ed.) Citation

LANCASTER, Geoff. Essentials Of Marketing. McGraw-Hill International Book Company, 1993.

Warning: These citations may not always be 100% accurate.