AAKER, D. A. (1987). Advertising Management David A Aaker And John G Myers. Prentice Hall.
Lua i Stíl Chicago (17ú heag.)AAKER, David A. Advertising Management David A Aaker And John G Myers. Prentice Hall, 1987.
Lua MLA (8ú heag.)AAKER, David A. Advertising Management David A Aaker And John G Myers. Prentice Hall, 1987.
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