APA (7th ed.) Citation

AAKER, D. A. (1986). Advertising Management David A. Aaker And John G. Myers. Prentice Hall of India.

Chicago Style (17th ed.) Citation

AAKER, David A. Advertising Management David A. Aaker And John G. Myers. Prentice Hall of India, 1986.

MLA (8th ed.) Citation

AAKER, David A. Advertising Management David A. Aaker And John G. Myers. Prentice Hall of India, 1986.