AAKER, D. A. (1992). Advertising Management David A. Aaker, Rajeev Batra, John G. Myers. Prentice Hall.
Chicago Style (17th ed.) CitationAAKER, David A. Advertising Management David A. Aaker, Rajeev Batra, John G. Myers. Prentice Hall, 1992.
Cita MLAAAKER, David A. Advertising Management David A. Aaker, Rajeev Batra, John G. Myers. Prentice Hall, 1992.
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