APA (7th ed.) Citation

AAKER, D. A. (1992). Advertising Management David A. Aaker, Rajeev Batra, John G. Myers. Prentice Hall.

Chicago Style (17th ed.) Citation

AAKER, David A. Advertising Management David A. Aaker, Rajeev Batra, John G. Myers. Prentice Hall, 1992.

MLA (8th ed.) Citation

AAKER, David A. Advertising Management David A. Aaker, Rajeev Batra, John G. Myers. Prentice Hall, 1992.

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