Cita APA (7a ed.)

AAKER, D. A. (1992). Advertising Management David A. Aaker, Rajeev Batra, John G. Myers. Prentice Hall.

Cita Chicago Style (17a ed.)

AAKER, David A. Advertising Management David A. Aaker, Rajeev Batra, John G. Myers. Prentice Hall, 1992.

Cita MLA (8a ed.)

AAKER, David A. Advertising Management David A. Aaker, Rajeev Batra, John G. Myers. Prentice Hall, 1992.