AAKER, D. A. (1992). Advertising Management David A. Aaker, Rajeev Batra, John G. Myers. Prentice Hall.
Chicago Style aipamenaAAKER, David A. Advertising Management David A. Aaker, Rajeev Batra, John G. Myers. Prentice Hall, 1992.
MLA aipamenaAAKER, David A. Advertising Management David A. Aaker, Rajeev Batra, John G. Myers. Prentice Hall, 1992.
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