AAKER, D. A. (1992). Advertising Management David A. Aaker, Rajeev Batra, John G. Myers. Prentice Hall.
Lua i Stíl Chicago (17ú heag.)AAKER, David A. Advertising Management David A. Aaker, Rajeev Batra, John G. Myers. Prentice Hall, 1992.
Lua MLA (8ú heag.)AAKER, David A. Advertising Management David A. Aaker, Rajeev Batra, John G. Myers. Prentice Hall, 1992.
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