Cita APA (7a ed.)

WELLS, W. (1995). Advertising Principles And Practise William Wells, John Burnett. Prentice-Hall.

Cita Chicago Style (17a ed.)

WELLS, William. Advertising Principles And Practise William Wells, John Burnett. Prentice-Hall, 1995.

Cita MLA (8a ed.)

WELLS, William. Advertising Principles And Practise William Wells, John Burnett. Prentice-Hall, 1995.