Citace podle APA (7th ed.)

SHIMP, T. A. (1997). Advertising, Promotion, And Supplemental Aspects Of Integrad Marketing Communications. The Dryden Press.

Citace podle Chicago (17th ed.)

SHIMP, Terence A. Advertising, Promotion, And Supplemental Aspects Of Integrad Marketing Communications. The Dryden Press, 1997.

Citace podle MLA (8th ed.)

SHIMP, Terence A. Advertising, Promotion, And Supplemental Aspects Of Integrad Marketing Communications. The Dryden Press, 1997.

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