Cita APA (7a ed.)

SHIMP, T. A. (1997). Advertising, Promotion, And Supplemental Aspects Of Integrad Marketing Communications. The Dryden Press.

Cita Chicago Style (17a ed.)

SHIMP, Terence A. Advertising, Promotion, And Supplemental Aspects Of Integrad Marketing Communications. The Dryden Press, 1997.

Cita MLA (8a ed.)

SHIMP, Terence A. Advertising, Promotion, And Supplemental Aspects Of Integrad Marketing Communications. The Dryden Press, 1997.