Lua APA (7ú heag.)

SHIMP, T. A. (1997). Advertising, Promotion, And Supplemental Aspects Of Integrad Marketing Communications. The Dryden Press.

Lua i Stíl Chicago (17ú heag.)

SHIMP, Terence A. Advertising, Promotion, And Supplemental Aspects Of Integrad Marketing Communications. The Dryden Press, 1997.

Lua MLA (8ú heag.)

SHIMP, Terence A. Advertising, Promotion, And Supplemental Aspects Of Integrad Marketing Communications. The Dryden Press, 1997.

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