APA (7e ed.) Bronvermelding

SHIMP, T. A. (1997). Advertising, Promotion, And Supplemental Aspects Of Integrad Marketing Communications. The Dryden Press.

Chicago (17e ed.) Bronvermelding

SHIMP, Terence A. Advertising, Promotion, And Supplemental Aspects Of Integrad Marketing Communications. The Dryden Press, 1997.

MLA (8e ed.) Bronvermelding

SHIMP, Terence A. Advertising, Promotion, And Supplemental Aspects Of Integrad Marketing Communications. The Dryden Press, 1997.