Advertising, Promotion, And Supplemental Aspects Of Integrad Marketing Communications

Advertising, Promotion, And Supplemental Aspects Of Integrad Marketing Communications

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Détails bibliographiques
Auteur principal:	SHIMP, Terence A.
Format:	Umum
Langue:	Asing
Publié:	The Dryden Press 1997
Sujets:	MARKETING COMMUNICATION
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