Cita APA (7a ed.)

McCARTHY, E. J. (1992). Applications In Basic Marketing Clippings From The Popular Business Press E. Jerome Mccarthy. Irwin.

Cita Chicago Style (17a ed.)

McCARTHY, E. Jerome. Applications In Basic Marketing Clippings From The Popular Business Press E. Jerome Mccarthy. Irwin, 1992.

Cita MLA (8a ed.)

McCARTHY, E. Jerome. Applications In Basic Marketing Clippings From The Popular Business Press E. Jerome Mccarthy. Irwin, 1992.