McCARTHY, E. J. (1992). Applications In Basic Marketing Clippings From The Popular Business Press E. Jerome Mccarthy. Irwin.
Citação norma ChicagoMcCARTHY, E. Jerome. Applications In Basic Marketing Clippings From The Popular Business Press E. Jerome Mccarthy. Irwin, 1992.
Citação norma MLAMcCARTHY, E. Jerome. Applications In Basic Marketing Clippings From The Popular Business Press E. Jerome Mccarthy. Irwin, 1992.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.