APA (7th ed.) Citation

McCARTHY, E. J. (1984). Basic Marketing A Managerial Approach E. Jerome Mccarthy And William D. Perreault. Richard D Irwin.

Chicago Style (17th ed.) Citation

McCARTHY, E. Jerome. Basic Marketing A Managerial Approach E. Jerome Mccarthy And William D. Perreault. Richard D Irwin, 1984.

MLA (8th ed.) Citation

McCARTHY, E. Jerome. Basic Marketing A Managerial Approach E. Jerome Mccarthy And William D. Perreault. Richard D Irwin, 1984.

Warning: These citations may not always be 100% accurate.