Cita APA (7a ed.)

McCARTHY, E. J. (1984). Basic Marketing A Managerial Approach E. Jerome Mccarthy And William D. Perreault. Richard D Irwin.

Cita Chicago Style (17a ed.)

McCARTHY, E. Jerome. Basic Marketing A Managerial Approach E. Jerome Mccarthy And William D. Perreault. Richard D Irwin, 1984.

Cita MLA (8a ed.)

McCARTHY, E. Jerome. Basic Marketing A Managerial Approach E. Jerome Mccarthy And William D. Perreault. Richard D Irwin, 1984.