McCARTHY, E. J. (1984). Basic Marketing A Managerial Approach E. Jerome Mccarthy And William D. Perreault. Richard D Irwin.
Čikaški stil citiranja (17. izdanje)McCARTHY, E. Jerome. Basic Marketing A Managerial Approach E. Jerome Mccarthy And William D. Perreault. Richard D Irwin, 1984.
MLA način citiranja (8. izdanje)McCARTHY, E. Jerome. Basic Marketing A Managerial Approach E. Jerome Mccarthy And William D. Perreault. Richard D Irwin, 1984.
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