Cita APA (7a ed.)

McCARTHY, E. J. (1981). Basic Marketing A Managerial Approach E . Jerome Mccarthy And Andrew A. Brogowicz. Richard D. Irwin.

Cita Chicago Style (17a ed.)

McCARTHY, E. Jerome. Basic Marketing A Managerial Approach E . Jerome Mccarthy And Andrew A. Brogowicz. Richard D. Irwin, 1981.

Cita MLA (8a ed.)

McCARTHY, E. Jerome. Basic Marketing A Managerial Approach E . Jerome Mccarthy And Andrew A. Brogowicz. Richard D. Irwin, 1981.