McCARTHY, E. J. (1981). Basic Marketing A Managerial Approach E . Jerome Mccarthy And Andrew A. Brogowicz. Richard D. Irwin.
Čikaški stil citiranja (17. izdanje)McCARTHY, E. Jerome. Basic Marketing A Managerial Approach E . Jerome Mccarthy And Andrew A. Brogowicz. Richard D. Irwin, 1981.
MLA način citiranja (8. izdanje)McCARTHY, E. Jerome. Basic Marketing A Managerial Approach E . Jerome Mccarthy And Andrew A. Brogowicz. Richard D. Irwin, 1981.
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