APA (7th ed.) Citation

Churchill, G. A. (1992). Basic Marketing Research Gilbert A Churchil. The Dryden Press.

Chicago Style (17th ed.) Citation

Churchill, Gilbert A. Basic Marketing Research Gilbert A Churchil. The Dryden Press, 1992.

MLA (8th ed.) Citation

Churchill, Gilbert A. Basic Marketing Research Gilbert A Churchil. The Dryden Press, 1992.

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