Cita APA (7a ed.)

Churchill, G. A. (1992). Basic Marketing Research Gilbert A Churchil. The Dryden Press.

Cita Chicago Style (17a ed.)

Churchill, Gilbert A. Basic Marketing Research Gilbert A Churchil. The Dryden Press, 1992.

Cita MLA (8a ed.)

Churchill, Gilbert A. Basic Marketing Research Gilbert A Churchil. The Dryden Press, 1992.