APA (7th ed.) Citation

Ries, A. (1989). Bottom-up Marketing. McGraw-Hill.

Chicago Style (17th ed.) Citation

Ries, Al. Bottom-up Marketing. McGraw-Hill, 1989.

MLA (8th ed.) Citation

Ries, Al. Bottom-up Marketing. McGraw-Hill, 1989.

Warning: These citations may not always be 100% accurate.