APA (7th ed.) Citation

RANGAN, V. K. (1995). Business Marketing Strategy. Irwin.

Chicago Style (17th ed.) Citation

RANGAN, V. Kasturi. Business Marketing Strategy. Irwin, 1995.

MLA (8th ed.) Citation

RANGAN, V. Kasturi. Business Marketing Strategy. Irwin, 1995.

Warning: These citations may not always be 100% accurate.