RANGAN, V. K. (1995). Business Marketing Strategy. Irwin.
Cita Chicago Style (17a ed.)RANGAN, V. Kasturi. Business Marketing Strategy. Irwin, 1995.
Cita MLA (8a ed.)RANGAN, V. Kasturi. Business Marketing Strategy. Irwin, 1995.
Precaución: Estas citas no son 100% exactas.