HOWARD, J. A. (1989). Buyer Behavior In Marketing Strategy. Prentice - Hall.
Cita Chicago Style (17a ed.)HOWARD, John A. Buyer Behavior In Marketing Strategy. Prentice - Hall, 1989.
Cita MLA (8a ed.)HOWARD, John A. Buyer Behavior In Marketing Strategy. Prentice - Hall, 1989.
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