APA (7th ed.) Citation

Czepiel, J. A. (1992). Competitive Marketing Strategy. Prentice - Hall.

Chicago Style (17th ed.) Citation

Czepiel, John A. Competitive Marketing Strategy. Prentice - Hall, 1992.

MLA (8th ed.) Citation

Czepiel, John A. Competitive Marketing Strategy. Prentice - Hall, 1992.

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