Czepiel, J. A. (1992). Competitive Marketing Strategy. Prentice - Hall.
Chicago Style aipamenaCzepiel, John A. Competitive Marketing Strategy. Prentice - Hall, 1992.
MLA aipamenaCzepiel, John A. Competitive Marketing Strategy. Prentice - Hall, 1992.
Kontuz: berrikusi erreferentzia hauek erabili aurretik.