Competitive Marketing Strategy

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Bibliographic Details
Main Author: Czepiel, John A
Format: Umum
Language:Asing
Published: Prentice - Hall 1992
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id oai:lib.uajy.ac.id:0000002563
record_format oai_dc
spelling oai:lib.uajy.ac.id:00000025631999-12-28 07:44:42.000Competitive Marketing StrategyCzepiel, John AMARKETING MANAGEMENTPrentice - Hall1992Umumxvii, 491 p bib.; il.; ind. 24658.8 Cze cAsinghttps://siquest.uajy.ac.id/description/0000002563
institution Universitas Atma Jaya Yogyakarta
collection Perpustakaan Yogyakarta
language Asing
topic MARKETING MANAGEMENT
spellingShingle MARKETING MANAGEMENT
Czepiel, John A
Competitive Marketing Strategy
description
format Umum
author Czepiel, John A
author_facet Czepiel, John A
author_sort Czepiel, John A
title Competitive Marketing Strategy
title_short Competitive Marketing Strategy
title_full Competitive Marketing Strategy
title_fullStr Competitive Marketing Strategy
title_full_unstemmed Competitive Marketing Strategy
title_sort competitive marketing strategy
physical xvii, 491 p bib.; il.; ind. 24
publisher Prentice - Hall
publishDate 1992
callnumber-raw 658.8 Cze c
callnumber-search 658.8 Cze c
_version_ 1740829190289096704