Cita APA (7a ed.)

PETER, J. P. (1993). Consumer Behavior And Marketing Strategy J. Paul Peter And Jerry C. Olson. Richard D. Irwin.

Cita Chicago Style (17a ed.)

PETER, J. Paul. Consumer Behavior And Marketing Strategy J. Paul Peter And Jerry C. Olson. Richard D. Irwin, 1993.

Cita MLA (8a ed.)

PETER, J. Paul. Consumer Behavior And Marketing Strategy J. Paul Peter And Jerry C. Olson. Richard D. Irwin, 1993.