APA (7th ed.) Citation

MOWEN, J. C. (1987). Consumer Behavior John C. Mowen. Macmillan.

Chicago Style (17th ed.) Citation

MOWEN, John C. Consumer Behavior John C. Mowen. Macmillan, 1987.

MLA (8th ed.) Citation

MOWEN, John C. Consumer Behavior John C. Mowen. Macmillan, 1987.

Warning: These citations may not always be 100% accurate.