MOWEN, J. C. (1987). Consumer Behavior John C. Mowen. Macmillan.
Lua i Stíl Chicago (17ú heag.)MOWEN, John C. Consumer Behavior John C. Mowen. Macmillan, 1987.
Lua MLA (8ú heag.)MOWEN, John C. Consumer Behavior John C. Mowen. Macmillan, 1987.
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