APA (7th ed.) Citation

WILKIE, W. L. (1990). Consumer Behavior / William L. Wilkie. John Wiley & Sons.

Chicago Style (17th ed.) Citation

WILKIE, William L. Consumer Behavior / William L. Wilkie. John Wiley & Sons, 1990.

MLA (8th ed.) Citation

WILKIE, William L. Consumer Behavior / William L. Wilkie. John Wiley & Sons, 1990.

Warning: These citations may not always be 100% accurate.