APA (7th ed.) Citation

BOVEE, C. L. (1982). Contemporary Advertising Courtland L. Bovee And William F. Arens. Richard D. Irwin.

Chicago Style (17th ed.) Citation

BOVEE, Courtland L. Contemporary Advertising Courtland L. Bovee And William F. Arens. Richard D. Irwin, 1982.

MLA (8th ed.) Citation

BOVEE, Courtland L. Contemporary Advertising Courtland L. Bovee And William F. Arens. Richard D. Irwin, 1982.

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