AAKER, D. A. (1995). Developing Business Strategies. John Wiley and Sons.
Čikaški stil citiranja (17. izdanje)AAKER, David A. Developing Business Strategies. John Wiley and Sons, 1995.
MLA način citiranja (8. izdanje)AAKER, David A. Developing Business Strategies. John Wiley and Sons, 1995.
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