LANCASTER, G. (1993). Essential Of Marketing. McGraw-Hill.
Chicago Style (17th ed.) CitationLANCASTER, Gooffrey. Essential Of Marketing. McGraw-Hill, 1993.
MLA (8th ed.) CitationLANCASTER, Gooffrey. Essential Of Marketing. McGraw-Hill, 1993.
Warning: These citations may not always be 100% accurate.