Cita APA (7a ed.)

SCHULTZ, D. E. (1994). Essentials Of Advertising Strategy Don E. Schultz, Stanley Tanenbaum. NTC-Business Books.

Cita Chicago Style (17a ed.)

SCHULTZ, Don E. Essentials Of Advertising Strategy Don E. Schultz, Stanley Tanenbaum. NTC-Business Books, 1994.

Cita MLA (8a ed.)

SCHULTZ, Don E. Essentials Of Advertising Strategy Don E. Schultz, Stanley Tanenbaum. NTC-Business Books, 1994.