McCARTHY, E. J. (1991). Essentials Of Marketing E. Jeromi Mccarthy, William D. Perreant. Irwin.
Cita Chicago Style (17a ed.)McCARTHY, E. Jerome. Essentials Of Marketing E. Jeromi Mccarthy, William D. Perreant. Irwin, 1991.
Cita MLA (8a ed.)McCARTHY, E. Jerome. Essentials Of Marketing E. Jeromi Mccarthy, William D. Perreant. Irwin, 1991.
Precaución: Estas citas no son 100% exactas.