McCARTHY, E. J. (1991). Essentials Of Marketing E. Jeromi Mccarthy, William D. Perreant. Irwin.
Lua i Stíl Chicago (17ú heag.)McCARTHY, E. Jerome. Essentials Of Marketing E. Jeromi Mccarthy, William D. Perreant. Irwin, 1991.
Lua MLA (8ú heag.)McCARTHY, E. Jerome. Essentials Of Marketing E. Jeromi Mccarthy, William D. Perreant. Irwin, 1991.
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