APA (7th ed.) Citation

LANCASTER, G. (1993). Essentials Of Marketing Text And Cases Geoffrey Lancaster And Lester Massingham. McGraw-Hill.

Chicago Style (17th ed.) Citation

LANCASTER, Geoffrey. Essentials Of Marketing Text And Cases Geoffrey Lancaster And Lester Massingham. McGraw-Hill, 1993.

MLA (8th ed.) Citation

LANCASTER, Geoffrey. Essentials Of Marketing Text And Cases Geoffrey Lancaster And Lester Massingham. McGraw-Hill, 1993.

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