APA (7th ed.) Citation

LANCASTER, G. (1993). Essentials Of Marketing Text And Cases Geoffrey Lancaster And Lester Massingham. McGraw-Hill.

Chicago Style (17th ed.) Citation

LANCASTER, Geoffrey. Essentials Of Marketing Text And Cases Geoffrey Lancaster And Lester Massingham. McGraw-Hill, 1993.

MLA (8th ed.) Citation

LANCASTER, Geoffrey. Essentials Of Marketing Text And Cases Geoffrey Lancaster And Lester Massingham. McGraw-Hill, 1993.

Warning: These citations may not always be 100% accurate.