Cita APA (7a ed.)

LANCASTER, G. (1993). Essentials Of Marketing Text And Cases Geoffrey Lancaster And Lester Massingham. McGraw-Hill.

Cita Chicago Style (17a ed.)

LANCASTER, Geoffrey. Essentials Of Marketing Text And Cases Geoffrey Lancaster And Lester Massingham. McGraw-Hill, 1993.

Cita MLA (8a ed.)

LANCASTER, Geoffrey. Essentials Of Marketing Text And Cases Geoffrey Lancaster And Lester Massingham. McGraw-Hill, 1993.